Writing About Beer

A few recent comments and feedback received through this website have made accusations about me hiding behind the anonymity of the Internet for my unsupportable attacks against innocent craft brewers. Of course, I find such comments almost comical as I have never made any attempts to hide my identity or contact information, which are both easily available through some competent navigation of this page.

However, these objections do raise a somewhat valid point about beer-related content that is published online. With the advent of free blogs, blogging software and online social media, we find ourselves now saturated with craft beer content on all levels—the good and the bad, the interesting and the tedious and the ignorant, those we agree with and those we rail against. How should craft beer consumers choose whose efforts to spend time reading?

The first and primary requirement should not be about the brewing-centric content at all but about the quality of the writing. Craft beer consumers are quick to discount beers brewed with obvious flaws, or even those they simply consider mundane, yet week after week eagerly follow some absolutely horrible compositions that get posted online. The written language may be a dying art in our modern age, but it is still a skill to be practiced and perfected. Demand at least the same level of proficiency from your reading material as you would your own food and drink.

Another requirement of online substance should be originality. This online medium has made it too easy to repost and link to other meta-content rather than working to create one’s own. Too many beer blogs are not blogs at all but rather collections of connections to other material online, some news items and some of other beer blogs, and some not related to the brewing industry at all. A proper publication (even those online) should have a focus, and should be more than rambling content. If you demand original and distinctive in your craft beer choices, demand the same in your craft beer reading.

Naturally, those writing about craft beer should have at least some working knowledge of the brewing process, some knowledge of the industry and relevant ordinances, and some knowledge of how to properly evaluate the final product. Experts and amateurs alike find voices in online outlets, and both coexist on a stage that levels the grounds for the known and the unknown. Just as some extremely learned professional brewers are unable to compose a simple thesis, you also have talented amateurs that may never have entered a homebrew shop.

Perhaps the most problematic requirement regarding writing about beer is in its evaluation, as this seems the most widely prevalent theme chosen while being the most resistant to objective quantification. Many websites have sprouted that allow even casual users to compose a few lines about particular beers, and many participants choose to go beyond this and construct diaries online to journal their tasting notes. And when everyone’s palate and preferences are wide-ranging, how does one evaluate the evaluators?

Independent style guidelines do exist that are written and moderated by experienced committees both amateur and professional, and these are good as a starting point and as references. Ultimately, the value of someone’s craft beer review lies in their ability to adequately identify the ingredients, convey the flavors they can detect and support their impressions of said beer. A good evaluation should be less about whether you concur with the assessment and more about whether the author has effectively analyzed the beverage and effectually communicated that impression to the reader.

Whatever you choose to read online, regard it as intellectual consumption the same as popping a cap on a craft beer bottle is gastronomic consumption. The goal should not be to always read substance you agree with but instead authors that make you think and extend your opinion, understanding and appreciation of the world that is craft beer. And if you happen to learn something along the way, you are so much the better for it.

Beer Across Texas

Even though Texas has a history of brewing as long as the state’s existence, it is a relative newcomer to the national craft beer movement currently in progress. Compared to other states like Colorado and Oregon, the number of Texas brewers is minor but growing. Nevertheless, some sort of guidebook for Texas breweries has been long overdue.

This story begins about two years ago with a casual correspondence between myself and my long-time friend, Travis Poling. Until recently a business reporter for the San Antonio Express-News, Travis’ typical beer-related conversation on one occurrence yielded this item: He was working on a guidebook for Texas breweries, and already had a publisher interested.

I responded by saying that I, too, was working on a book for Texas breweries, and thus a collaboration was born. The state was divided up and some tasty research was conducted, with the result finally to be released this week as Beer Across Texas: A Guide to the Brews and Brewmasters of the Lone Star State.

The “Golden Age” of modern Texas brewing occurred soon after brewpubs were legalized in 1993. With that new idea in the marketplace and the wealth generated by the emerging dot-com industries, we saw dozens of microbreweries and brewpubs pop up like weeds from entrepreneurs and enthusiasts flush with cash.

But craft brewing is not an easy business and (to be honest) not all those who jumped into the fad should have been there. Craft beer was a hard sell early on, especially in a state with two national breweries and a population that once considered Lone Star and Shiner “specialty” beers. Combined with the financial downturn of the late 1990s and early 2000s, a scant handful of those early brewers have survived until today.

Now that the adolescent batch of brewers has come and gone, we are currently experiencing a Renaissance in the Texas craft beer scene. Although not as numerous as the previous wave of brewers, today we have more active—and financially stable—brewers than at any time since 2001, some 9 microbreweries and about 23 independent brewpubs spread across the state. Even more are planned for 2010.

Mine and Travis’ hope is that Beer Across Texas can become the “official” guide for beer tourism in the State of Texas. Included in it are all details, descriptions, original photographs and contact information for all currently operational craft brewers and brewpubs in our state, as well as a few notable beer-centric locations. We also have a short history of Texas brewing and a guide to a few beer styles and commercial favorites brewed here.

Beer Across Texas is published by Maverick Publishing of San Antonio, who also publish a similar book for wines, The Wine Roads of Texas by Wes Marshall. Work is ongoing to keep this beer guide updated and current, so that subsequent editions can best reflect the growing craft brewing industry of Texas and this book can continue to be an effective travel guide and reference.

The book should be available this week at Amazon or at any commercial book store such as Borders or Barnes & Noble, with a list price of $12.95. It is suitable for both the casual craft beer drinker, reader and traveler as well as those who work in the craft brewing industry. You should buy two, because you might spill beer on one.